Every Military Discount You're Not Using (And You're Leaving Thousands on the Table)
Here's the thing about military discounts: everyone knows they exist, almost nobody uses more than two or three of them, and the ones people skip are often the best ones. You flash your CAC at Lowe's for 10% off, maybe you've got USAA, and you call it a day. Meanwhile there's an entire ecosystem of free stuff, massive savings, and exclusive programs that most sailors never touch.
We're not talking about the sad 5% off at a random restaurant chain. We're talking free concert tickets, half-price cell phone plans, $369+/week resort vacations, and interest rate caps that can save you thousands. This is money you earned by serving — and if you're not using it, you're basically volunteering to pay more for things than you have to.
This guide covers everything worth knowing. Bookmark it, share it with your division, and actually sign up for the ones that apply to you. Future you will appreciate it.
Free Stuff (Yes, Actually Free)
Let's start with the programs that cost you literally nothing. These aren't "free with a catch" — they're legitimately free benefits funded by organizations that support the military.
- Vet Tix — Free tickets to concerts, NFL/NBA/MLB/NHL games, NASCAR, and other live events. You create an account, verify your service, and request tickets as they become available. You only pay a small delivery fee (a few bucks). Seriously — free NFL tickets exist and most of your division has no idea. Sign up at vettix.org.
- Headspace & Calm — Both offer free subscriptions for active duty military. Headspace is through the DoD, Calm is through the Health.mil partnership. Whether or not you're into meditation, these apps have sleep stories and focus tools that are clutch when you're trying to decompress after watch. Check headspace.com/military or search "Calm military" in the app store.
- MilTax — Free tax filing software through Military OneSource. It handles the complexity of military taxes — multiple state filings, combat zone exclusions, moving expenses. Forget paying H&R Block or TurboTax when this does the same thing for free. Access through Military OneSource.
- Military OneSource — This is the Swiss Army knife nobody uses. Free counseling (12 sessions, no referral needed, completely confidential), free financial planning, free legal consultations, free spouse career coaching. If you're not using this, you're leaving thousands of dollars in free professional services on the table. militaryonesource.mil or call 800-342-9647.
Shopping & Gear
You wear coveralls most of the time, but when you do buy stuff — gear, outdoor equipment, workout clothes — there's no reason to pay full price.
- GovX — Military-exclusive online store with 30-60% off brands like 5.11 Tactical, Oakley, Costa, Mystery Ranch, and hundreds more. Verify with your military email or ID and you're in. This is the one your buddy with all the nice gear is using and won't tell you about. govx.com.
- AAFES / NEX (Exchange) — Tax-free shopping, both in-store and online at mynavyexchange.com. People forget about the online exchange, but it carries electronics, clothing, outdoor gear, and household goods — all tax-free. That's an automatic 5-10% savings depending on your state.
- Under Armour — 20% military discount through ID.me verification at underarmour.com. Stacks with sales sometimes.
- Nike — 10% military discount online through Nike.com verification. Not huge, but it adds up when you're buying running shoes every few months.
- Oakley Standard Issue — Up to 50% off Oakley products (sunglasses, goggles, apparel) through their military program at oakleysi.com. This is one of the best military discount programs out there if you wear sunglasses.
- ExpertVoice — Pro deals platform where verified military members get 30-60% off outdoor, fitness, and tactical brands. Think Patagonia, Arc'teryx, Garmin, The North Face. Sign up at expertvoice.com and verify your service.
Stack Your Discounts
Many of these programs work with ID.me verification. Set up your ID.me account once and it unlocks discounts across hundreds of retailers automatically. One verification, permanent access.
Set up ID.me →Travel & Vacations
This is where the savings get serious. We're talking hundreds to thousands of dollars off vacations you're already thinking about taking on leave.
- Armed Forces Vacation Club (AFVC) — $369+/week at resorts worldwide. Not a typo. Condos and resort rooms that normally run $200-400/night, yours for $349 for the entire week. Destinations include Hawaii, Orlando, San Diego, international spots. Available at afvclub.com. Book early — popular weeks go fast.
- Shades of Green — Disney World's military-exclusive hotel, right on property. Room rates are based on rank (yes, really), and even the highest tier is significantly cheaper than comparable Disney resorts. You get full access to Disney transportation and perks. Book through shadesofgreen.org.
- ITT / MWR Tickets Office — Your base's Information, Tickets & Travel office sells discounted tickets to theme parks, movies, local attractions, ski resorts, and more. Prices are usually 20-40% below gate prices. This is the most underused office on base — go talk to them before your next leave period.
- Airline Military Baggage — Most major airlines give active duty free checked bags (usually 2-4 bags). American, Delta, United, Southwest, Alaska — all have military baggage policies. You usually just need to show your CAC or military ID at check-in. Stop paying $35/bag when you don't have to.
- Rental Car Military Rates — Enterprise, National, Hertz, and Avis all offer military rates that are typically 10-25% below standard pricing. Enterprise/National tend to have the best military programs. Book through their military pages or through your base's ITT office for additional savings.
Cell Phone & Internet
This one drives me crazy because the savings are massive, it takes 10 minutes to set up, and most people on the boat are still paying full price for their phone plan while underway.
- T-Mobile Military — Up to 50% off family plans. This is one of the most aggressive military discounts in any industry. A family of four can save $50-80/month. That's $600-960/year. Verify at t-mobile.com/military.
- AT&T Military Discount — 25% off unlimited plans plus additional savings on accessories and DirecTV. Verify through the AT&T thanks page with your military credentials.
- Verizon Military Discount — Up to $20-40/month off depending on your plan tier. Verify through Verizon's military page or through ID.me. Also includes discounts on accessories and connected devices.
- Xfinity Mobile / US Mobile — Several MVNO carriers also offer military discounts. Check with your current provider — if they don't have a military rate, switching to one that does takes about 15 minutes.
Seriously — if you haven't switched to a military cell phone plan, stop reading this article right now and go do it. Come back when you're saving $50/month. We'll wait.
Insurance & Banking
This section can save you more money than everything else combined if you set it up right. Financial products designed for military members are almost always better than what civilians get access to.
- USAA — Banking, auto insurance, home insurance, investment products — all designed for military members. Their auto insurance rates are consistently among the lowest in the industry for service members, and their customer service actually understands military life (PCS moves, deployments, etc.). If you're not with USAA yet, fix that. usaa.com.
- Navy Federal Credit Union — Often has better rates than USAA for auto loans, personal loans, and credit cards. Their checking accounts, CD rates, and mortgage products are competitive. Worth having accounts at both USAA and Navy Fed to compare rates when you need a loan. navyfederal.org.
- SCRA 6% Interest Rate Cap — This is the one nobody tells you about. The Servicemembers Civil Relief Act caps interest at 6% on any debt you had BEFORE entering active duty. Credit cards, student loans, car payments — if the rate is above 6% and the debt is pre-service, your lender is legally required to drop it. You just have to request it in writing. This can save you thousands.
- Geico Military Discount — 15% off auto insurance for active duty and veterans. Worth getting a quote even if you're happy with USAA — sometimes Geico beats them depending on your situation and location.
- TRICARE — You already have it, but are you using it fully? TRICARE covers mental health, physical therapy, specialty care, dental (separate plan but cheap), and vision. Most of it costs you nothing or next to nothing. Stop paying for things TRICARE covers because you forgot to use it.
Food & Entertainment
These won't change your life financially, but free food is free food, and discounted entertainment adds up when you're trying to actually enjoy your off-duty time.
- Veterans Day Free Meals — Every November 11th, dozens of restaurant chains offer free meals to military: Applebee's, Chili's, Olive Garden, Denny's, IHOP, Golden Corral, Red Robin, Texas Roadhouse, and more. Mark your calendar and eat your way through town. Bring your military ID.
- Year-Round Restaurant Discounts — Many chains offer 10-20% off daily (not just Veterans Day): Waffle House, Cracker Barrel, Outback Steakhouse, Buffalo Wild Wings (select locations). Always ask — the worst they can say is no.
- Movie Theaters — AMC, Regal, and Cinemark all offer military pricing at most locations. Typically $2-4 off per ticket. Combine with your base's ITT discount tickets for even more savings.
- Theme Parks — Disney offers military salute tickets (multi-day passes at significant discounts), Universal has military promotional tickets, and SeaWorld/Busch Gardens often offers a free admission day for military plus discounted tickets for family. Check ITT first — they usually stock these at even lower prices.
Auto & Home
Whether you're buying a car after A-school or setting up a house after a PCS, these discounts are worth knowing about before you walk into a dealership or home improvement store.
- Military AutoSource — Overseas military can buy vehicles at pre-negotiated prices through militaryautosource.com. No haggling, factory direct pricing, and they handle delivery to your stateside or overseas location.
- USAA Car Buying Service — Pre-negotiated pricing at participating dealerships. You avoid the typical dealership song and dance. Access through your USAA account.
- Lowe's & Home Depot — Both offer 10% military discount every day on in-store purchases (some exclusions apply). Register your military status in their apps and it applies automatically. If you're setting up a house after a PCS or doing any home projects, this adds up fast.
- GM Military Discount — Chevrolet, Buick, GMC, and Cadillac all offer military incentives, typically $500-$3,000 below MSRP depending on the vehicle. This stacks with most other offers and incentives.
- Ford Military Appreciation — $500-$1,000 bonus cash on most new Ford and Lincoln vehicles for active duty, veterans, and immediate family members.
- Toyota Military Rebate — $500 rebate on new Toyotas for active duty, veterans (within 2 years of separation), and household members. Stacks with other incentives.
How to Actually Use All of This
Here's the honest truth: most people will read this list, think "I should sign up for those," and never do it. Don't be that person. Here's your action plan:
- Right now: Set up your ID.me account if you don't have one. This unlocks discounts across hundreds of sites with one verification.
- This week: Switch your cell phone plan to a military plan. This is the single biggest recurring savings on this list.
- This month: Sign up for Vet Tix, GovX, and ExpertVoice. Set up Navy Federal if you're only with USAA (or vice versa). Request your SCRA rate reduction on any pre-service debt.
- Before your next leave: Check AFVC for resort availability and hit up ITT for discounted tickets to wherever you're going.
These discounts aren't charity — they're a benefit of service. You earned them the same way you earned your GI Bill. The only difference is nobody briefs you on them at indoc, nobody puts them on your checkout sheet, and nobody follows up to make sure you signed up. So you have to do it yourself.
Use them. Every single one that applies to you. That's money back in your pocket, and whether you're saving for your transition, paying off debt, or just trying to enjoy your life a little more while you're in — it matters.
For more on building your financial foundation while you're still serving, check out our financial planning guide. If you're thinking about what comes after the Navy, our relocation guide covers what you need to know about where to land. And if you're about to go underway, don't miss the deployment essentials packing list — because no discount in the world helps if you forgot your rack fan.